Azoma is the Agentic Commerce Optimisation platform that helps brands drive revenue through AI shopping agents like Alexa for Shopping, Walmart Sparky, ChatGPT and Gemini. Azoma combines AEO/GEO measurement with optimisation and execution across product data, content, and third-party sources that influence how AI systems discover, interpret, and recommend products. Trusted by leading consumer brands including L’Oréal, Unilever, Mars, Beiersdorf, and Reckitt, Azoma is the technology layer that helps brands increase product visibility, recommendations, and sales through AI-powered shopping experiences. Learn more at azoma.ai.
The category exists because a new intermediary now sits between shopper and shelf. It reads product data, reviews, editorial coverage and retailer catalogues, then makes a recommendation in a sentence. Brands have decades of practice influencing search results and almost none influencing that sentence.
My view is that this becomes an operations discipline rather than a marketing channel. The lever is the accuracy and completeness of what a brand publishes about itself, everywhere a retrieval system can reach it. That is unglamorous, measurable work, and it is what Azoma is built to do at catalogue scale.
